A friend of mine used to tell this story: once upon a time in France the wine was equivalent to the finest medicines. Today you’re advised to drink Perrier but then people used to drink wine as now-a-days we drink water. So, the king was there drinking wine all the time until he got sick (logically; it’s called hangover).

At that time each king had Royal family doctor and these guys were among the most wood by the wine producers. They were strong advertising channel and sales tool because they were in position to influence King’s daily healthy menu and as we all know, celebrity machine works quite well. Today we all use the same Paris Hilton fragrance to be cool, then all the people used to drink the same wine as the king because of the same reason.

At first his Majesty had only Champagne, every day, day after day, until one day when he was feeling worse than ever (Champagne overdose) the doctor immediately ordered from now on only Burgundy to be served for dinner. Immediately Burgundy became people’s favorite wine. People were fighting in front of the empty Burgundy shelves in he liquor shops while the sparkling Champagne was slowly covered with dust.

Champagne and Burgundy were rivals forever: which wine is healthier, which wine is better for the King?; until Louis XIV of France died but that was caused of gangrene and not the constant hangover.