New York, the-city-that-never-sleeps, the-big-apple and the-largest-colorful-chaos-on-the-planet, recently launched new campaign to promote its travel and tourist services. This is Entertainment, This is Fashion, This is Food, This is Shopping, and This is Just Another Day are some of the This-is that NYC offers. Then you have Just Ask The Locals where celebrities and residents of New York will answer your questions. Watch out for Robert De Niro and Julianne Moore.

Along with web presence and traditional print media, the campaign artwork will line the corridors of the new American Airlines terminal at JFK. Welcome!